Nida Zada    

   
  Professional Profile
    Innovative, with a proven ability to develop and inspire user experience strategies that drive business objectives. Respected leader, able to build motivated, innovative teams to achieve the best combination of user experience and business goals.
 
  Experience
  Paypal, San Jose, CA
Senior Design Manager, Consumer Experience
November 2005 to Present

Lead team that is redesigning the individual’s experience with PayPal. Projects include creation of new consumer facing products, including applications for use on social networking sites, mobile devices, as well as massive rethinking of personalized home, sign-up and checkout experiences.

 

Yahoo!, Sunnyvale, CA
Senior Design Manager, Communications and Communities
September 2001 to November 2003

  • Led team of interaction and visual designers, usability researchers and web developers responsible for innovative customer focused product solutions.
  • Products included Yahoo Messenger, Mail, Photos, Avatars, Groups and Personals.
  • Team contributed to a 50% increase in usage of Yahoo! Mail, 200% increase in usage of Yahoo! Mobile website. Major product and user experience releases of dynamic community based products.
  • Directed user experience aspect of international and national business partnerships including the British Telecom VOIP Communicator and Yahoo Messenger partnership.
 
  Amazon.com, Seattle, WA
Acting Design Director
November 2000 to August 2001

Design Manager
November 1998 to January 2001

  • Led, mentored and developed user experience team responsible for global interaction including navigation, detail pages, purchase, search and browse flows.
  • Positive effect on revenue through streamlining of critical customer flows. Redesigned Amazon.com’s purchase flow from multiple pages to single page checkout.
  • Invented 'The Page You Made,' which tracks the user behavior and creates a page of related interests.
  • Led user experience development in Auctions, zShops and the Sothebys.amazon.com partnership. Developed Amazon.com’s first set of seller and buyer tools.
Palazzo, Seattle, WA
Art Director, October 1996 to April 1998
Print, web and multimedia for local, national and international clients.
Clients: Boeing Corporation, Microsoft, Valve/Sierra Online.

Color Associates Creative Group, Digital Studios, St. Louis, MO
Art Director, October 1994 to August 1996
Visual identity for national and international tradeshows and exhibits.
Clients: Koss, Tellabs International, Southwestern Bell, Symantec Corporation and Broderbund.

38 North, St. Louis, MO
Art Director, January 1990 to October 1994
Print and multimedia for local and national clients.
Clients: Moog Automotive, EMC, Anheuser-Busch.		  
  Education
   

University of Baltimore, School of Law, Baltimore, MD
Juris Doctor Candidate, 2004-2005, completed first year

University of Kansas, Lawrence, KS
BFA, Visual Communication